About TrackR
TrackR is a privacy-focused web analytics platform designed for modern businesses who want to understand their users without compromising their privacy. We provide powerful insights through session recordings, heatmaps, and real-time analytics while maintaining complete transparency about data collection and usage.
Our Mission
We believe that understanding user behavior shouldn't come at the expense of user privacy. Our mission is to provide ethical analytics that help businesses improve their products while respecting user consent and data protection rights. Every feature we build is designed with privacy and transparency at its core.
Privacy-First Analytics
Unlike traditional analytics platforms that collect everything they can, TrackR gives you control over what data you collect and how long you keep it. We provide powerful insights while ensuring compliance with GDPR, CCPA, and other privacy regulations. Your users' privacy is not just a feature—it's our foundation.
What Makes Us Different?
- Hybrid Storage Architecture – efficiently manage large datasets with our intelligent data storage system.
- Real-time Session Recordings – see exactly how users interact with your site, with privacy controls built-in.
- Advanced Heatmaps – visualize user behavior patterns with click, scroll, and attention heatmaps.
- Custom Event Tracking – track what matters most to your business with flexible event systems.
- API-First Design – integrate seamlessly with your existing tools and workflows.
- Transparent Pricing – no hidden fees, clear data limits, and fair pricing for businesses of all sizes.
Built for Modern Teams
Whether you're a startup validating product-market fit, a growing SaaS company optimizing conversion funnels, or an enterprise team managing multiple properties, TrackR scales with your needs. Our platform is designed to provide actionable insights that help you make data-driven decisions quickly and confidently.
Security & Compliance
We take security seriously. All data is encrypted in transit and at rest, with industry-standard security measures protecting your analytics data. We're built to help you comply with privacy regulations while still getting the insights you need to grow your business.
Our Technology
TrackR is built on modern, scalable infrastructure that can handle high-volume data collection and processing. Our hybrid storage system intelligently manages your data, keeping frequently accessed information fast while optimizing storage costs for long-term retention.
Join Our Community
Ready to get better insights while respecting your users' privacy? Whether you're launching a new product, optimizing an existing site, or managing analytics for multiple properties, we'd love to help you succeed. Get in touch and tell us about your analytics needs!