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Privacy Policy

Last Updated: 2025-07-06

This Privacy Policy explains how TrackR ("we", "us", or "our") collects, uses, and safeguards your information when you visit our website or use our web analytics and session tracking services (collectively, the "Service"). By accessing or using the Service, you agree to this Privacy Policy. If you do not agree, please refrain from using the Service.

1. Information We Collect

  • Account Data: Email address, organization details, and billing information when you create an account or manage subscriptions.
  • Website Analytics Data: Data collected from websites using our tracking script, including page views, user interactions, session recordings, and visitor behavior.
  • Usage Data: Information about how you use our platform, including IP addresses, browser types, device information, and access logs.
  • Cookies & Similar Technologies: Small data files that store preferences, session information, and enable platform functionality.

2. How We Use Your Information

  • Provide web analytics and session tracking services to your websites.
  • Generate reports, heatmaps, and insights based on collected data.
  • Operate, maintain, and improve our Service and user experience.
  • Process payments and manage subscriptions.
  • Monitor for fraud, abuse, and security threats.
  • Communicate with you regarding updates, support, or service-related matters.
  • Analyze aggregated, anonymized data to enhance our analytics algorithms and features.

3. Legal Basis for Processing (GDPR)

We process personal data under the following bases: (a) Contractual necessity to provide the Service; (b) Legitimate interests in improving and securing the Service; (c) Your consent for optional cookies and communications; (d) Compliance with legal obligations.

4. Data Processing for End Users

When you implement our tracking script on your website, we act as a data processor on your behalf. You are responsible for ensuring compliance with applicable privacy laws and obtaining necessary consents from your website visitors. We provide tools to help you manage consent and respect user privacy preferences.

5. Cookies & Tracking Technologies

We use cookies, local storage, and similar technologies to provide our analytics services and remember your platform preferences. Our tracking script may place cookies on your website visitors' devices to enable session tracking and analytics. Users can manage cookie preferences through their browser settings.

6. Third-Party Services

  • Cloud Storage – secure data storage and processing infrastructure.
  • Payment Processors – subscription and billing management; card data never touches our servers.
  • Content Delivery Networks – fast, reliable service delivery.
  • Error Tracking – monitoring and debugging services; may log anonymized technical data.

These providers process data pursuant to their own privacy policies and data-protection agreements with us.

7. Data Retention

Analytics data is retained according to your plan's data retention period. Account and billing records are retained as required by law. You can delete your analytics data at any time through your dashboard. Session recordings and large event data may be stored in object storage for the duration of your selected retention period.

8. Security

We employ industry-standard encryption (HTTPS/TLS), access controls, secure data storage, and regular security audits. Our hybrid storage architecture ensures sensitive data is properly protected both in our database and object storage systems. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or export your personal data, and to withdraw consent at any time. For analytics data collected from your website visitors, you can manage deletion and export through your dashboard. To exercise these rights, please contact us at support@trackr.eu.com.

10. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be announced via our platform or email. Continued use of the Service constitutes acceptance of the revised policy.

11. Contact Us

For questions about this Privacy Policy, please email us at support@trackr.eu.com.